BACKGROUND:

The Lady Buck is an online store that sells handwoven heirloom goods for modern, empowered women. When I began working with Shivani, the artist behind The Lady Buck, she was in the early stages of building her jewelry business and online community. We focused on creating a brand that aligned with Shivani's values and business goals, with a particular emphasis on adventure and inclusivity. The final brand includes primary and secondary logos, a color scheme, a mission statement, social media assets, printed materials, packaging, stickers, and even a bandana. I was proud to be a part of this project and believe that we developed a strong and enduring identity for The Lady Buck that will be reflected in all of its touchpoints.

LOGO:

SECONDARY LOGO + ICONS:

STAMP + COLORS:

MISSION + PATTERNS:

BUSINESS CARDS: